Research

Understanding Science (Pop-Sci)

The public’s accessibility and comprehension of scientific aims and results fundamentally influences the social acceptability and receptiveness of research. The contents of up-to-date research in the (natural) sciences are, however, not easily accessible to a lay audience because of many interfering factors (specialization, web publication, terminology, English as scientific lingua franca, etc.). Aiming at the optimization of scientific publications in German print and online media, our project deals with the empirical investigation and validation of present-day popular science discourse. For this purpose, stylistic features of German popular-science writing will be identified through corpus-based research and their effects on the lay reader’s processing of these texts will be measured experimentally. The resulting recommendations will improve the linguistic style and knowledge representation of written and web-based publications.

For further informations please visit: http://portal.uni-freiburg.de/cognition/alte-seite/research/projects/pop-sci

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